Often at the beginning of a new year, we take a moment to reflect on where we’ve been and look ahead to where we’re going. Our journey as a company has been a unique one. We set out with a vision to positively impact conservation on the broadest scale possible. Our operations began simply by helping landowners make their land better for wildlife and for their families. Along our path, we have planted seeds in many other sectors of the industry, and grown branches that have al

Every hunter, regardless of the game or season that draws them to the field, engages in some type of preparation for their pursuit. Whether its habitat work, scouting, gathering gear, or practicing the shot, if you’re committed to the hunt, you do it. As the season nears, anticipation intensifies, and the planning becomes meticulous. This is particularly true of bowhunters, as attention to detail can make all the difference in such an unforgiving contest. We check and re-chec

Author:  Emily Courtney Throughout our years of experience managing habitat, serving landowners, and furthering conservation, we have noticed a growing need in the outdoor industry. As society is steadily becoming more digital, seemingly by the day, nature based companies are striving to find their place in increasingly crowded online spaces. Social media provides the opportunity for most any and everyone to have a voice, and the clamor is deafening. These digital platforms a

Author: Emily Courtney “Every April, God rewrites the Book of Genesis.”  -Author Unknown We often draw parallels between the renewal of spring in nature to a seasonal renewal in our own lives. In nature, flecks of green appear on tree branches, flower buds emerge, and tiny beaks can be seen popping up out of bird nests. As humans, we make New Year’s resolutions and engage in spring cleaning, trying to give ourselves a fresh start. The perspective gained through a nature based

“One’s vision is not a road map, but a compass.” – Peter Block The compass is one of the earliest tools used for navigation. It works by reacting to the magnetic field of the Earth. The needle aligns with the north magnetic pole, allowing the user to identify “North”, and thereby discern the other cardinal directions in reference to that point. There have been many navigational tools used throughout history, and many have been replaced by newer technologies, but the compass i

“Someone is sitting in the shade today because someone planted a tree a long time ago.”  -Warren Buffet Author: Emily Courtney We all have a memory of an outdoor experience or a hunt that involves a tree. Whether it’s an old oak in your backyard that you spent summers climbing, or the tall pine that holds your favorite deer stand, those memories exist because those trees do. They hold a kind of fascination for us. When you see an ancient tree that seems to stretch indefinitel

Author: Emily Courtney Water is one of those land features that draw in people. Throughout history, initial settlements in a new area were most commonly established along rivers. Pioneers built their cabins near lakes or streams. Besides the obvious reason of the need for the life-giving resource, there seems to be an inherent fascination with water sources that captivates people. Even now in this modern age when it isn’t necessary to live on a water source to have access to

We’re continuing our pro-staff introductions with a post written by pro-staffer T.J. Esfeller.  The following is the story of how he harvested a late season trophy in Alabama just a few weeks ago.  T.J. would tell you that he just got lucky, but luck is simply preparation meeting opportunity.  This is a prime example of that, with a little persistence thrown in. Author: T.J. Esfeller My deer season began on October 25th in the hill country of Texas. I was invited to hunt a 16

Here is Part 2 from our pro staffer Lance about the Wheelin’ Sportsmen hunt he helped with back in December.  If you haven’t read Part 1, check out the previous post!  Enjoy! Author: Lance Howard When I arrived for the second day of the event, Travis asked me to accompany a boy named Jaybee to film his afternoon hunt. His grandparents, Jack and Peggy, would also be tagging along. The first obvious thing I noticed about Jaybee was that he was in a wheelchair. I started talking

Author: Emily Courtney “Year’s end is neither an end nor a beginning, but a going on, with all the wisdom that experience can instill in us.”       -Hal Borland The only difference between December 31st and January 1st is the date. It’s an arbitrary marker; nothing really changes. We make new plans, new goals, new budgets, but for the most part, it’s all in the context of the same life circumstances. We don’t really start over. When midnight struck on New Year’s Eve, we didn’

Author: Emily Courtney If you’re lucky enough to have persimmons on your property, you know how beneficial they can be for attracting wildlife. When fruiting, they’re magnets for all kinds of critters, especially whitetails. Very few native trees offer soft mast during the fall, making persimmons a highly sought after commodity in early bow season. If you have them and haven’t noticed them getting this kind of attention, they may need a little micro-managing to give them a bo

Author: Emily Courtney Over the years, I’ve had the privilege of being invited on hunts with friends and colleagues to many different properties throughout the southeast. Most of which have been clubs, camps, or farms that I had either never been to before or was only slightly familiar with.   On several of these occasions, this lack of familiarity has left me wandering through the woods in the pre-daylight hours trying to follow directions to find my way to my assigned stand