In 2015, one of the largest outdoor retailers in the country decided to take a stand against the consumer mania of Black Friday. For the past four years, REI has closed its doors on the Friday following Thanksgiving, encouraging its customers to spend the day enjoying the outdoors, rather than shopping. They dubbed this campaign #optoutside, and it has had an incredible ripple effect through the industry, gaining a following from other retailers, outdoors enthusiasts, and eve

I know some hunters who feel like they would rather just skip through summer, and as soon as turkey season is over, they’d arrive right back in a dove field or bow stand. Many sportsmen and women enjoy a well-rounded year outdoors with fishing and other water sports, but others suffer through the warmer months as if it were a punishment. While summer has never been my favorite season, I have come to appreciate it with a unique perspective. Perhaps the first, most obvious, or

As summer approaches, outdoorsmen and women begin feeling a magnetic pull towards any body of water in their general vicinity. As they begin dusting off their fishing gear, fisheries managers check in with the underwater ecosystems and fish populations. One of our favorite methods to do this is electrofishing surveys. This is a scientific method involving specialized boats emitting an electric current in the body of water where the fish population is to be sampled. The fish a

Author:  Emily Courtney Throughout our years of experience managing habitat, serving landowners, and furthering conservation, we have noticed a growing need in the outdoor industry. As society is steadily becoming more digital, seemingly by the day, nature based companies are striving to find their place in increasingly crowded online spaces. Social media provides the opportunity for most any and everyone to have a voice, and the clamor is deafening. These digital platforms a