Often at the beginning of a new year, we take a moment to reflect on where we’ve been and look ahead to where we’re going. Our journey as a company has been a unique one. We set out with a vision to positively impact conservation on the broadest scale possible. Our operations began simply by helping landowners make their land better for wildlife and for their families. Along our path, we have planted seeds in many other sectors of the industry, and grown branches that have al

In 2015, one of the largest outdoor retailers in the country decided to take a stand against the consumer mania of Black Friday. For the past four years, REI has closed its doors on the Friday following Thanksgiving, encouraging its customers to spend the day enjoying the outdoors, rather than shopping. They dubbed this campaign #optoutside, and it has had an incredible ripple effect through the industry, gaining a following from other retailers, outdoors enthusiasts, and eve

Author:  Emily Courtney Throughout our years of experience managing habitat, serving landowners, and furthering conservation, we have noticed a growing need in the outdoor industry. As society is steadily becoming more digital, seemingly by the day, nature based companies are striving to find their place in increasingly crowded online spaces. Social media provides the opportunity for most any and everyone to have a voice, and the clamor is deafening. These digital platforms a